Helping you improve your most important number

The Most Important Number and Drivers (MIND) Methodology™ is a simple, sustainable way to improve alignment, decision making, and accountability.

The myths of success

There is no silver bullet. Your success requires doing the right work, in the right order, at the right time.


What most people think success looks like


What success really looks like


Great ideas and leadership are what matters


Doing the right work at the right time matters most


A clear strategy will get everyone on the same page


Effective strategies emerge from focus and lead to better decisions


A management operating system solves all execution problems


Most systems—and consultants—make process more important than results

Trusted by exceptional teams

Mike Cordovana

CEO, Unique Design Solutions

Engaging ETW was the best decision we made in 2021. The MIND Methodology quickly aligned executive-level positions that had a different perspective which limited growth and synergy within our organization. We’re on a great path thanks to ETW.

Emily Anne Gullickson

Founder/CEO, A for Arizona

Our Most Important Number is 1.2 million. That’s how many K-12 students there are in the state of Arizona. I am so grateful for ETW, it has really helped us stay hyper-focused on putting students first in public policy and program work across the state.

Nate Lowrie

CEO, Valleywise Health Foundation

We started using the ETW methodology in our team meetings and it has trickled down into every conversation we have. Without it, we certainly wouldn’t have had the ability to continue to run things as well as we were before COVID-19.