

Introducing MIND on-Demand
With MIND On-demand you get a complete toolkit including our proprietary software, that gives you everything you need to get your team running on the MIND Management System.
It’s the same proven system that’s helped thousands of teams create more value. No need to hire a consultant. No waiting. The first user is free, so you can start today.

Who
You are not a typical by-the-book executive.In essence, the MIND leader is someone who's knows there is a better way and will not stop until they have found it. Is this you? Yes = You can stop looking now.

Lee has built the best business management system I’ve ever seen.
Jack Welch | Former Chairman and CEO of General Electric, and Fortune’s “Manager of the Century”

We all want to grow, but life and business can be hard, so you need to find a system that helps you align your vision, goals, strategies, and people — ETW and their coaches are that help. Many consultants fall back on the easy job of “armchair” quarterback, but the ETW team digs in to become a part of your team every step of the way. They are genuinely invested in being your best ROI value creators. Even through a pandemic, we drove alignment, crushed goals, and grew our high-performance culture with their support!
Nate Lowrie | CEO of Bjerk Builders

Our Most Important Number is 1.2 million. That’s how many K-12 students there are in the state of Arizona. I am so grateful for ETW, it has really helped us stay hyper-focused on putting students first in public policy and program work across the state.
Emily Anne Gullickson | Founder, A for Arizona

ETW has helped our executive team communicate better, hold each other accountable for deliverables and provides me, the CEO, with insight into every area of the company and how they are creating value within our organization. Using MIND methodology and the ETW software platform has helped me understand the areas where we are doing great and the areas where we need improvement all in one easy to access location. This has helped us all take decisive action much more quickly than before.
Jim Triggs | President + CEO, Money Management International
How
Fix what's holding you back:
Alignment

Today
Everyone’s got their own idea of what winning looks like. Work feels scattered, and no one’s sure what really matters.
With MIND
Everyone's rowing in the same direction, at the same time, to achieve what is most important.
Decision-making

Today
We’re stuck in endless debate. Decisions are slow and gut-based, and we’re always playing catch-up.
With MIND
Make strategic decisions, faster. Simple tools and real data prioritize focus to create real value.
Accountability

Today
Things keep slipping through the cracks. It’s hard to keep track of who’s doing what and if it’s actually creating value.
With MIND
Turn promises into progress. Actions connect to the bigger picture, so nothing gets lost and real results happen.
Get started today or schedule a kick off with one of our MIND experts!

Jim Triggs
ETW has helped our executive team communicate better, hold each other accountable for deliverables and provides me with insight into every area of the company and how they are creating value within our organization. Using MIND and the ETW software has helped me understand the areas where we are doing great and the areas where we need improvement all in one easy to access location.

Kimberly Holmes
Ever felt like your leadership team is unaligned and unsure what to focus on? That’s where we were. We'd done planning and had goals, but it felt sporadic. We needed more operational efficiency, better communication, and alignment. MIND showed us the value of a Most Important Number at every level. Now our teams are aligned, focused, and driving real impact across the organization.

Travis Weathers
We've struggled with business frameworks. We spent six months trying to implement EOS. We got more out of a six-hour session through ETW in the MIND Program than six months of EOS. If you want a business framework that is more scalable, simpler, easier to implement, and that works, you’ll want to check this out.

Nate Lowrie
Business can be hard, so you need to find a system that helps you align your vision, goals, strategies, and people. ETW and their coaches are that help. The ETW team digs in to become a part of your team every step of the way. They are genuinely invested in being your best ROI value creators. Even through a pandemic, we drove alignment, crushed goals, and grew our high-performance culture with their support!

we our business...
The MIND Management System: Made Better with MIND Software
The MIND Management System works. MIND Software makes it work even better. Think about payroll – you could handle it manually, but why would you? MIND Software amplifies your implementation of the MIND Management System, turning effort into measurable results.
Designed from the ground up, MIND Software isn’t a generic tool. Every feature and workflow is precision-engineered to empower each team member to create value, faster.

How MIND Software Drives Value Creation

Plans: Your Command Center
Where strategy meets execution. Monitor your Most Important Number, track key KPIs, and prioritize value-creating Drivers to get you there. Plans is more than a dashboard – it’s the hub that keeps everyone focused on what moves the needle.

Meetings: Rapid Alignment Engines
Say goodbye to endless updates. MIND meetings are streamlined sessions for sharing wins and spotlighting priorities, so teams get back to creating value with no lost momentum.

Actions: From Strategy to Reality
Translate big goals into clear, actionable steps. MIND Software provides visibility and accountability at every level, so teams stay on track without micromanagement.

Frequently Asked Questions
