Why Your $4 Coffee Is Built on a Lie

In this episode of the Show Your Value podcast, Lee sits down with Paul Rice, founder of Fair Trade USA, for a blunt conversation about capitalism, inequality, and the real cost of your $4 coffee.

Fair Trade isn't just a label. It's a system built on transparency, traceability, and making sure the people at the bottom of the supply chain actually benefit. Paul shares the raw origin story of the movement, why "trade not aid" works, and how real businesses are starting to get it.

We cover:

- Why trickle-down economics is a lie

- How fair trade empowers entire communities, not just producers

- The $2,000 payout moment that changed everything

- What CEOs and buyers need to understand right now

- The dark truth behind cheap chocolate, coffee, and clothing

- Why your purchase choices actually shape the world

This is capitalism with clarity. Profit and purpose can coexist, but only when the system is built to serve more than just the top.

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