Culture Is the Strategy: Leading with Purpose at WD-40

Summary:

In this inspiring episode of Show Your Value, Lee Benson sits down with leadership legend Garry Ridge, former CEO of WD-40. Garry unpacks the mindset and culture that scaled the company from $300 million to over $3 billion without a single layoff. They discuss purpose-driven leadership, psychological safety, the power of responsibility, and how to create a workplace people run toward, not from.

Key Topics:

• Building a business that leaves a positive legacy

• Why people don’t lie, they fake and hide

• Creating psychological safety through the “Maniac Pledge”

• Designing a culture that impacts families and communities

• What it means to lead with responsibility and heart

• Why purpose beats profit in long-term growth

Power Quote:“Business has a responsibility to make a positive difference in the world. Profit is the applause you get for doing it well.” – Garry Ridge

Learn More:

GarryRidge.com | Author of Helping People Win at Work

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