Harley-Davidson alum Ken Schmidt shows how leaders saved a fading brand by putting people first. Stop relying on features. Get in front of customers. Decide what you want them to remember and repeat, then earn it through real experiences. Put executives on the front lines, break silos by serving internal customers, and make enthusiasm contagious. Emotional loyalty beats product specs every time.

Charlie Garcia shares how purpose starts within and how using your gifts to serve family, community, and the world leads to real happiness. From Panama to USAF intel to the White House at 27, he unpacks leading in complex systems, improving education with clear metrics, and building R360 to scale impact. We cover habits for accountability, the power of writing your own eulogy, and why mentorship and steady experimentation beat complacency.

Running a successful company can be harder than a turnaround. John Rossman shares how to stay on offense: build a portfolio of calculated bets, derisk with fast experiments, and design antifragile systems. We cover the Vitality Index to reward new revenue, what good strategy is (diagnosis, guiding philosophy, coherent actions), and tools like Three Futures memos, commander’s intent, and metrics as a verb, plus big bet killers and a preflight checklist.