ETW Writer

In this episode of Show Your Value, Lee Benson sits down with Frederik Pferdt, Google's first Chief Innovation Evangelist, to explore how we can actively create the future. They discuss the importance of fostering a culture of innovation, asking the right questions, and aligning creative efforts with value creation. Frederik shares insights on how uncertainty can spark opportunity and how anyone can innovate, no matter their industry.

Every interaction builds or breaks trust. Handle it right, and you earn the chance to lead, grow, and create real value.

Ask the right questions. Say the right thing. Create real value. A masterclass in clarity, storytelling, and leadership.