Top-performing CEOs use this framework to 10x their business

Use the Most Important Number and Driver (MIND) Methodology™ playbook to increase profitability and improve the value of your business.

Used to score a 9-figure exit

The MIND Methodology™ was developed by Lee Benson, Founder and CEO of Able Engineering, who led the business to a 9 figure exit.

Exponential international growth​

Grew from 3 to 500 employees with 2,000 customers in 60 countries​

Continuous financial profit​

15 consecutive years of 20% compounded average annual growth

Optimize what's most important​

Uncovered an additional 40% capacity preventing 100 unnecessary employee hires ​

Endorsed by Jack Welch, Fortune's "Manager of the Century"

“This is the best business management system I have ever seen.”

Jack Welch, former Chairman and CEO of General Electric

The most difficult challenges to overcome as a CEO

  • My organization’s growth is stagnant
  • Our leadership team has hit a ceiling​
  • We made too many unnecessary hires​
  • My team continues to make costly mistakes​
  • We’re constantly overspending​
  • We have high staff turnover
  • I’m too busy working in the business to work on the business

Our formula to overcome these challenges

  • Align every team member on what is most important
  • Focus on doing the right work in the right order
  • Create parameters for making data-driven decisions
  • Establish clear roles and responsibilities
  • Improve clarity and accountability of every team member

What's in the MIND Methodology playbook?

The MIND Methodology is a framework for what we call eating (short-term results) and dreaming (positioning ourselves for long-term success) simultaneously. We achieve this through simple, sustainable changes to how your team approaches work. This results in:

 In this Most Important Number and Drivers (MIND) Methodology playbook, you’ll:

A letter from our our founder

With over 25 years of experience as a CEO, I understand the challenging tension between putting people first while remaining equally focused on performance. My company, Able Aerospace, grew from 3 to 500 employees and enjoyed 15 consecutive years of 20 percent compounded average annual growth. 

After I sold Able Aerospace for 9-figures to Textron Aviation, I committed my time and energy to my next venture of helping other leaders achieve similar results. My primary focus was to develop leaders to create an intentional culture where employees are actively engaged and aligned. I founded Execute to Win (ETW) to help organizations solidify the link between culture and financial results. 

My team and I created the Most Important Number & Drivers (MIND) Methodology, where we help teams uncover their Most Important Number (MIN) to show the team whether they’re winning or losing, and, “Drivers,” or the work performed by the team to achieve their MIN. The MIND Methodology has evolved over time and can be integrated into any type of organization, including for-profit, non-profit, and even government agencies. Our team at ETW works with C-level executives, senior managers, high potential leaders, and functional leaders from small to mid-sized businesses all over the world. 

Trusted by exceptional teams

Jeff Dodge

General Manager

I would say the most valuable thing ETW has done for us is actively engage ALL of our employees in really understanding what is most important to moving Timney forward. If we hadn’t started working with them when we did, we would not have been effective at leveraging the economic conditions and growth we’re experiencing.

Travis Heriaud

Owner, AGK Restaurants

We brought on ETW before COVID-19. We were already an above-market performer, but when COVID hit, we outperformed the market by over 10%.

Nate Lowrie


We started using the ETW methodology in our team meetings and it has trickled down into every conversation we have. Without it, we certainly wouldn’t have had the ability to continue to run things as well as we were before COVID-19.

Are you ready to increase profitability and improve the value of your business?